Everything, when it comes to breaking through in Vegas the week leading up to the Big Game.
Working with our partners at Clear Channel, we were able to take over the Resort World Hotel with a series of huge-ass, OOH digital billboard executions touting DUDE Wipes’ superiority over toilet paper that could be seen from the Strip to the Boulevard to the Convention Center.
In less than 72 hours we concepted and delivered a buttload of cheeky animated billboards touting DUDE Wipes as the best choice for your day-after Super Bowl cleanup needs, pants down.
With rotating messaging surrounding the hotel, we were able to blitz the Taco Bell’s Live Más event on Friday, which includes messages like: “TP is nacho best choice. Taco 'bout clean.”, “When the spicy tacos hit. Wipe Más!”. And then quickly switch it out with billboards nodding to football’s newest fanbase, with sentiments like "You have never, ever, ever, cleaned your backside better.”, “Dry wiping is a cruel bummer. Long story short, wet beats dry.’, and “We love a clean tight end too.”
