Strategy

A life well lived.

Who has time to schlep all over New York going to 4 different shops to get the best and freshest food for their family? No one. But that doesn’t mean customers are willing to trade convenience for quality. FreshDirect makes your life better by taking the chore of going out to get groceries off your plate, without compromising your food experiences. 

‍Through TV, OLV, print and OOH we created a campaign that not only toutes FreshDirect’s passion for procuring “the fish you’re ordering is still in the ocean” kind of fresh food and ingredients, it shows how the quality of the food can elevate the quality of New Yorker’s lives. And to stay true to the spirit of helping better New Yorker’s lives, we filmed in New York and featured New York artist, Imani Coppola, on the music track for all spots.