Letting ourselves indulge usually comes with strings attached. Every sugar rush has its sugar crash, right? Not when it comes to Native’s Candy Shop Collection — a line of candy-inspired scents formulated with clean ingredients that leave you feeling — and smelling — sweet.
Following the excess of the holidays, January is a time when consumers feel compelled to abstain from all indulgences. Despite this – and, heck, perhaps because of this – people are still looking for ways to bring brightness and pleasure to winter days. Native’s candy shop is an accessible opportunity to make good on a resolution.
So how did we communicate the idea of permissible indulgence to our audience? First, we made our product line look irresistible — using a set that could’ve been pulled straight out of Willy Wonka’s Gen Z grandkid’s home — featuring tubs of taffy, floating gummy bears, shower heads pouring cinnamon hearts.
Then, we reminded our audience of what Native does best — formulating products that are just as clean as they are fun.
