Taking something off your plate by putting great food on it.

You have high standards. Good news, so does FreshDirect. In our debut campaign, we set out to show busy New Yorkers that FreshDirect shares the same values for excellence they do. Wanting the best for yourself and your family feeds you. Procuring the best, feeds FreshDirect. Their passion to deliver you the best, freshest food possible – so you can focus on all the other things – is what gets FreshDirect up in the morning. Which is why they only work with farmers, fishermen, and staffers who share the same passion, too. The ones who carefully handpick the perfect food, store it at just the right temperature, and deliver it directly to your doorstep in no time. At FreshDirect we believe you’ve got enough on your plate. Let us take something off it, by putting great food on it.