Over the past year, TikTok has skyrocketed to nearly surpass Instagram as a top social media download. While you might think of TikTok as the app where you do embarrassing dances, view messy challenges, and find Gen Z hanging out - it’s so much more than that. It's a treasure trove for discovery. It has full-funnel capabilities. And it's ripe with opportunities for brands.
TikTok has the power to introduce, educate and sell new consumers on your brand or new product — full funnel. The secret? Raw, low-fidelity content. Why? People don't go to TikTok to watch ads. They go to watch TikToks. So that's what we make. And that's how we'll leverage relevant trends to share your brand ethos.