Creative

Don’t be an A-hole to your B-hole.

So, how do you get the attention of dudes who don’t even know they have a buttoral hygiene problem? You create a 30 second anthemic spot with an earworm of a jingle that lets people know there’s a movement happening, and they need to join it before their next movement.

But, no thinking-dude is just going to jump on the DUDE Wipes clean-butt-bandwagon without some clear and hard facts. That’s where our second spot, “Re-Learning to Wipe,” comes in. Set in a classroom, adults are educated in the superior cleaning power of wet, extra-large, flushable DUDE WIPES using balloon bums as visual aids. Both spots, which were directed by Chris Woods of Method & Madness, and feature original music created by music house, The Elements, will also appear in 15-second and 6-second versions.