While on set as an associate producer at CBS in New York, Jeff sharpened his ability to tell stories that demand attention. Since then, he’s shaped work for Livestrong, Under Armour, the NFL and the Muhammad Ali Center, among others. Since joining Curiosity in 2018, he’s mastered the act of modernizing legacy brands for new audiences. Notably, he’s helped rebrand Elsie the Cow for Borden Dairy, establish Duke Bush as a celebrity influencer for BUSH’S® Beans, and reposition Formica as a millennial-friendly brand that champions individuality. Jeff’s knack for turning complex business problems into simple, inspiring solutions has helped supercharge Curiosity’s creative offering.