Laura is an idea catalyst and provocateur. With 25 years of experience elevating brands like Always, Naturella, and Nerf, Laura's empathetic approach to research has led to award-winning work created to delight the conscious consumer. In fact, Laura is publishing her first book, set to be released in 2022 focused on conscious consumerism. Laura's incredibly skilled at maximizing her team's individual strengths – because she knows that a strong sense of self always leads to a greater whole.