Is it the renegade dance or the shoe drop? Keeping her fingers on the pulse of paid social media changes is a challenge, but Elizabeth does all she can to stay in touch with the latest trends. As a self-confessed TikTok fanatic, she believes identifying and understanding current shifts in social media is key to ensuring the client strategy stays in tune with consumers. Elizabeth's experience on both sides of the proverbial advertising aisle helps her craft integrated social media strategies designed to achieve a variety of client objectives. That’s what she does here at Curiosity - uses her unique expertise to blend creative, strategy, and social together to craft winning, and even trending, campaigns.