With over 18 years of brand building experience under his belt, Bhavik guides clients and brands through foundational strategy, positioning, architecture, creative expression, and culture change to create new brand, product, and communication ideas, in a wide variety of categories, including food & beverage, health & wellness, personal care, and higher education. Notably in CPG, his experience includes brands like Blue Diamond Almond Breeze, Keurig, Special K, Pringles, Vita Coco, Holland House, and Santa Cruz Organic. Bhavik’s keen sense for uncovering subconscious desires that drive people’s beliefs and behaviors has resulted in human-centered brand strategies that aren’t just relevant, but deeply resonant.